Hi There still isn't a way of doing this in CRM 2016. The only colors other than the default are for areas with the specific IDs in the default SiteMap - https://msdn.microsoft.com/en-us/library/gg334280.aspx#BKMK_DefaultSiteMapXML You have to use 'MA' for example to get the standard orange for marketing. You will also get the standard icon, which can't then be overridden. From what I can tell, these standard default colors and icons are implemented in code and there's not a supported way of defining your own. There are no attributes in the SiteMap XML that can be used and it isn't in the theme.
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