My British colleague Chris Huntingford recently shared with me his proven method of selecting good monitoring terms for Microsoft Social Engagement. We’ll call it the Huntingford Method: Identify the channels that are being used most. Get sample posts, emails and blog snippets Plonk those into a word cloud type app / Excel file to identify most used terms. Run a manual filter on these terms that make sense Have a 30 minute call with the customer to verify these BOOM!!
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